Today’s business environment is so competitive that a small business’s best bet is to focus on developing niche products where there is less competition from large firms. By making a website based around a highly focused niche you reduce considerably the number of competitors that you have. Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business.
Improve Your Golf Putt!
How about that for a niche. How many duffers are looking for a way to beat their buddies out on the green?
How many guys are looking to make a little green by improving their putting and their overall score?
Golfing is a niche, Improve your golf swing is a sub-niche where plenty of money is spent.
The word ‘niche’ is defined as: “A special area of demand for a product or service”. ‘Marketing’ is defined as: “The opportunity to buy or sell”. If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general.