Businesses today are finding new ways to attract customers to sell their products and services. The traditional ways of advertising like Print media, Television and Radio are replaced by Internet and Mobile phone. The Internet has already revolutionized the Marketing and Advertising areas of businesses. Today more and more businesses are using the Internet marketing for reaching out to customers and sell their products and services. The reason for this is the potential World Wide Web is offering and its reach to various demographics of customers. But read Why A Marketing Campaign Fails… to make your marketing campaign successful.

In addition to internet, another medium for advertising and connecting with your potential customers is quietly forming called Mobile Marketing. It is nothing but marketing the products and services of your business on the mobile phone using various mobile technologies. Thanks to 3G and smart phones like Apple’s iPhone, it is this form of marketing which is catching up with mainstream media. One of the most well loved mobile marketing is the Small Message Service (SMS) marketing. Small Message Service is a universally available service that has become a key part of people’s lives from both personal and business perspectives. Using this service helps the marketers to get in touch with their prospective customers in the direct contact and thus has high impact.

Here are few facts just to give you the potential of this media (Courtesy GSM Association):

· More than 2.6 Billion GSM Connections today worldwide.

· More than 1 Billion mobile phones will be sold this year.

· People today spend 40% more time on mobile calls than they did in 2000.

· Annual mobile advertising spend will be $ 14 Billion in 2011.

The really fascinating one among the above facts is the last one, showing the advertising potential of this Mobile marketing. With the emergence of new technologies and more feature rich mobile phones, more and more businesses are using the Phone Marketing for advertising.

The unique advantage of using the mobile marketing campaign is that using this method you can contact your customer anywhere and at any time. And this is already proven by the fact that many huge corporations like Coca-cola, Procter and Gamble, etc., are using the mobile marketing strategy in their campaigns. The SMS technology enables to send the messages of small text and numeric data instantly and efficiently between cell phones. This feature allows the delivery of a wide variety of SMS information such as financial transactions information, news updates, discount coupons, latest scores of sports constantly.

It is estimated that about 1200 billion text messages will be sent annually and this figure is bound to increase with more cell phones being used and feature rich mobile phones are flooding the market day after day. This can be also be said based on the fact that the developing nations like India and China are continuously increasing the use of mobiles and thus the market is expanding ever before.

Main benefits of SMS marketing are:

1. Allows you to target your customers effectively and efficiently by providing the opt-ins method.

2. Allows you to customize your marketing campaign based on wide variety of demographics like location, area, gender and age.

3. Most cost effective.

4. Provides a reliable and efficient method of delivering your message to your customers.

5. Helps you to deliver your message instantly. This helps you to say your customers in no-time and thus less time to market your products and services.

6. Customers find more privileged if they receive a SMS message from you. This helps to build the trust and increase the loyalty towards your products and services in the long term.

7. And last but not least, it is completely environment friendly. Using this method, you will have a positive impact on the environment as it is complete digital and involves no paper.

The Mobile SMS marketing can be used by any kind of business and also by non-profit organisations and government agencies. One of the foremost problems with Mobile marketing is the spam. It is similar to email spam but here we receive the text messages on our mobile phones from advertisers that did not have permission to contact. In order to have a successful mobile marketing campaign, it is recommended to use the opt-in method to contact the customer for both ongoing and one-time messages. This will not only help you to target the right customers but also will build the trust with the customers.

Setting up of SMS marketing campaign is simple and there are many companies offering these services today.Also read How to increase traffic to your website or blog for free, if you are looking for other channels of marketing.

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While I was reading my RSS feeds yesterday, I came across an thought that while it was simplistic in nature, it just smacked me in the forehead. Over at ProBlogger, Darren Rowse wrote an editorial about developing a twitter landing page. I thought it was an incredible thought which is very commonly done, but not using social media.

What Is A Landing Page

Wikipedia states

A landing page is sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.

A landing page is frequently used to give more information based on how the reader got to that page. Darren used this and took it a step further for Twitter.

Why Use a Landing Page

Excellent business sense of course. What Darren has done was take the stance of someone who starts to follow him on Twitter or someone who looks at his profile. Logically, they want to know more about him and what he does. Makes sense to me. We’re going to examine his landing page to see how we can make our own.

Elements of a Social Media Landing Page

* Welcome and Thank You

First and foremost Darren says hello to the reader. I like this because it makes the person feel as though they truly are welcome to know more about him.

* Say Cheese

On his page is a medium sized very excellent looking picture of himself. His picture now gives a face to the text. This once again emphasizes the fact we are reading words from a human. I believe sometimes we forget the words don’t just pop into cyberspace by themselves.

* Who Am I?

He gives us his name and tells us the website and twitter account. Sometimes stating the obvious isn’t such a terrible thought. I find it quite cool really. Most of the time if you click a link in someone’s profile, it goes to some random site, which just could be a favorite site. I really encountered someone who had msn in their profile, which we know that isn’t their site.

* Getting a bit personal

So Darren then tells us how ancient he is, where he lives, and that he is married to “V”. This once again strengthens we are talking to someone real. While some shy away from putting anything personal on their blog, I reckon it only adds to the package ProBlogger offers its readers.

* Link Like

Now I thought this was a bit slick if you question me. He lists all of the blogs he owns. This serves two purposes, first it allows him to link out to the other ones, therefore spreading some well earned page rank, but it gives the reader more places where he can be found.

* Where Am I?

Darren then goes on to talk about ProBlogger and what it offers its readers. In my words it says “Heck, while you are here check out what this blog is about.”

* Where did I come from?

Since his audience for this page came from Twitter, Darren then clarifies what he does on Twitter. I reckon this is kinda cool. He tells you what you can expect from his tweets.

* All my other cool stuff

If you are like most, we didn’t write a book or founded a whole media company, so unlike Darren this doesn’t pertain to us….. YET.

So now that we have analyzed a very well thought out Twitter landing page, it is time to go out there and make one yourself.

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