AUSTIN, TX–(Marketwire - November 24, 2009) - Lombardi®, a leader in business process management (BPM) software, today announced that its customer — Lincoln Trust Company — has won the Gold Award for North America in the 2009 Global Awards for Excellence in Business Process Management (BPM) and Workflow. Lombardi’s award-winning Teamworks® and Blueprint BPM software represents the technology foundation that helped Lincoln Trust to secure the prestigious award.

“BPM has helped us improve our operational efficiencies and more deeply integrate our processes with our customers and business partners,” said Bill Garner, Director of Business Process Automation at Lincoln Trust Company. “Everyone on the team is very excited to see that their BPM project has been recognized with the Gold award and have achieved such high-profile recognition for the company.”

Against heavy competition from other BPM projects, Lincoln Trust Company was singled out for delivering the most tangible results and benefits to its users through their Lombardi BPM implementation. Those benefits have generated firm metrics including reduced staffing costs; a reduction in cycle-times for internal and external stakeholders; as well as a substantial increase in employee productivity.

Now in their 16th year, the annual Global Excellence Awards in BPM and Workflow awards (http://www.bpmf.org/awards/BPM-Workflow_Awards_overview.htm) are used to recognize user organizations such as Lincoln Trust Company that have demonstrably excelled in implementing innovative solutions to meet strategic business objectives. Particular attention is paid to implementations that support processes extending beyond the corporate boundaries to support customers, suppliers, trading partners etc. There are five geographical regions. Each region receives a Gold and Silver Award. The awards are jointly sponsored by BPMFocus.org and Workflow Management Coalition (WfMC) with support from industry associations Object Management Group (OMG) and BPM.com.

The Gold Award was announced and presented to Lincoln Trust Company in a special webinar on Tuesday November 24, 2009. The webinar was chaired by Derek Miers, lead judge for the awards.

“Lincoln Trust’s project is a perfect example of how companies can achieve real-world results using BPM software,” said Jim Rudden, Vice President of Global Marketing at Lombardi. “Lombardi is proud to be the underpinning technology behind yet another Global Excellence Award for BPM & Workflow for our customers.”

About Lombardi

Lombardi is a leader in business process management (BPM). We offer award-winning BPM technology and services to help our customers, partners and government agencies around the world succeed with their process improvement initiatives.

Lombardi is behind some of the largest, most successful BPM implementations in the world. Our customers include AARP, Aflac, Allianz Group, Applied Materials, Aviva Plc., Banco Espirito Santo, Barclays Global Investors, Chiquita Brands, Dell, Financial Services Authority, Ford Motor Company, Hasbro, ING Direct, Intel, Jaguar Land Rover, Mirant, National Bank of Canada, National Institutes of Health, OAD Groep, Pfizer, PHH Arval, SIRVA, Symantec, UCLH, Wells Fargo, Yale University and numerous governmental agencies. For more information, visit www.lombardi.com.

Lombardi, Teamworks are registered trademarks and Teamworks Process Optimizer, Teamworks Portal, Teamworks for Office, Teamworks for SharePoint and Lombardi Blueprint are trademarks of Lombardi Software, Inc. All other company/product names and service marks may be trademarks or registered trademarks of their respective companies.

One of the largest problems facing corporate bloggers is whether or not they can communicate effectively through their blog. There are a few steps that you can take to determine just how well you are reaching your audience, and it is not terribly hard to come up with a plot on how to accomplish this. Let’s get started with the basics.

What do you hope to achieve through your corporate blog?

By focusing on the end result that you want to have, you can better determine how to write your posts to reach that end. For example, let’s say that you want to increase consumer awareness of your company. This would mean that your posts would need to focus on community efforts that your company is hosting, more information about how your company operates as well as posts that give a more human side to your company.

If your goal is to sell products, you will need to work on a different approach. In order to effectively sell via a blog, you have to follow the basic tenets of copywriting, and find a way to incorporate them into a blog post. For example, you have to have a problem, discuss how that problem effects the consumer and then supply them with a resolution to that problem. This may sound hard, but there is a way to work this into a blog post.

Let’s say that you sell auto parts and you are trying to increase your sales. One blog post that you could write could focus on the problems of dealing with salvage yards for parts. In this instance, it can be hard to find parts that are in excellent condition. There is your problem. Now, you can elaborate on what terrible auto parts can do to a vehicle, ie: discussing how this issue affects the consumer. Then, you can offer them a solution, ie: your auto parts that are in perfect working condition and come with a warranty.

This can easily be adapted to any industry, and as long as you are following the basic Problem/How it Affects Consumers/Solution formula, you should not have any problems writing effective blog posts that will sell product. But you can’t just stop there, you also need to focus on why a consumer should trust you. This can be accomplished through other means, such as testimonials, as well as by providing your readers with useful information, not too many sales pitches and a excellent rapport with you, the blogger.

If your goal is simply to get more visitors to your site and the blog will be used to feed them into your main site, you can take a different tactic. This will require finding fascinating ways to induce people to visit your site, such as news that will integrate well with a specific division in your company. For example, let’s say that you run a sales training firm. You are trying to get new clients, and finding it hard. Your blog could cover recent statistics about a drop in trained sales people, and that would feed into your training division. Again – problem and solution.

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Originally posted 2008-11-05 05:54:47. Republished by Blog Post Promoter

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