While I was reading my RSS feeds yesterday, I came across an thought that while it was simplistic in nature, it just smacked me in the forehead. Over at ProBlogger, Darren Rowse wrote an editorial about developing a twitter landing page. I thought it was an incredible thought which is very commonly done, but not using social media.

What Is A Landing Page

Wikipedia states

A landing page is sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.

A landing page is frequently used to give more information based on how the reader got to that page. Darren used this and took it a step further for Twitter.

Why Use a Landing Page

Excellent business sense of course. What Darren has done was take the stance of someone who starts to follow him on Twitter or someone who looks at his profile. Logically, they want to know more about him and what he does. Makes sense to me. We’re going to examine his landing page to see how we can make our own.

Elements of a Social Media Landing Page

* Welcome and Thank You

First and foremost Darren says hello to the reader. I like this because it makes the person feel as though they truly are welcome to know more about him.

* Say Cheese

On his page is a medium sized very excellent looking picture of himself. His picture now gives a face to the text. This once again emphasizes the fact we are reading words from a human. I believe sometimes we forget the words don’t just pop into cyberspace by themselves.

* Who Am I?

He gives us his name and tells us the website and twitter account. Sometimes stating the obvious isn’t such a terrible thought. I find it quite cool really. Most of the time if you click a link in someone’s profile, it goes to some random site, which just could be a favorite site. I really encountered someone who had msn in their profile, which we know that isn’t their site.

* Getting a bit personal

So Darren then tells us how ancient he is, where he lives, and that he is married to “V”. This once again strengthens we are talking to someone real. While some shy away from putting anything personal on their blog, I reckon it only adds to the package ProBlogger offers its readers.

* Link Like

Now I thought this was a bit slick if you question me. He lists all of the blogs he owns. This serves two purposes, first it allows him to link out to the other ones, therefore spreading some well earned page rank, but it gives the reader more places where he can be found.

* Where Am I?

Darren then goes on to talk about ProBlogger and what it offers its readers. In my words it says “Heck, while you are here check out what this blog is about.”

* Where did I come from?

Since his audience for this page came from Twitter, Darren then clarifies what he does on Twitter. I reckon this is kinda cool. He tells you what you can expect from his tweets.

* All my other cool stuff

If you are like most, we didn’t write a book or founded a whole media company, so unlike Darren this doesn’t pertain to us….. YET.

So now that we have analyzed a very well thought out Twitter landing page, it is time to go out there and make one yourself.

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